BROADCAST: La LOOP, For Your Sunglasses
Here’s the sitch… you’re out shopping with girlfriends and you’re sunglasses are coming off and on and as you enter and exit each store; inevitable stretching them out, making it harder to rest them on your head.

Here’s the sitch… you’re out shopping with girlfriends and you’re sunglasses are coming off and on and as you enter and exit each store; inevitable stretching them out, making it harder to rest them on your head. Here’s a product to solve your annoying problem. La LOOP, which can be found in 500 stores, across 16 different countries, relies on its magical hinges on either side of the loop to enable the glasses to stay in place when in the loop. Fashion photographer Mario Testino and costume designer Jeffrey Kurland were early enthusiasts. Through them, La LOOPs ended up on some of today’s biggest stars: Julia Roberts, Brad Pitt, Demi Moore. La LOOP is carried at international favorite’s such as Harrods, Le Bon Marche, Isetan and Selfridges. Designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally.
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BROADCAST: La LOOP, For Your Sunglasses
















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